Think of programmatic as the umbrella rein this category, where different types of programmatic buying are categorized beneath it.
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Programmatic guaranteed: Hinein this form of programmatic advertising, there is no auction bidding. The ad insertion process is automated so that there is less chance of fraud. It is a fairly transparent process, buyers and publishers can both work to manage and regulate the inventory.
A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources.
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As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
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The affiliates then receive compensation such as a percentage of sales, free products, or other rewards.
Health and wellness brands that reward affiliates for promoting products like vitamins, supplements, and health foods.